"HAPPY INSIDE" 是2011年IKEA的新構思。
這次廣告的主角是100隻不同種類的貓，一看見我就十分高興！
貓從來都是不會受擺佈，隨心所欲喜歡自由。
當貓一踏進陌生的環境，警覺性會變得特別高，但當貓咪漸漸感到安全感時，
慢慢會將警覺性減低，很自然就會流露出舒適自在的姿態。
IKEA嘗試利用貓咪悠遊自在的形象，不牽制貓的行動，
讓牠們自由竄動，更凸顯家是舒服的、自在的減壓空間。
如Mother創意總監Feh Tarty所說：
"The idea behind the work is that cats know better than anything what makes them feel happy inside, they live their lives in pursuit of their own comfort.”
"So we released a hundred cats in to the Ikea Wembley store, for real, to see where they went and what furniture made them happy."
http://cats.ikea.com/
No comments:
Post a Comment